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Downtown Lumber, a well-established building materials supplier in downtown Toronto, relied heavily on phone-based credit card payments when taking last minute orders over the phone.
Alongside cash and cheques, it was one of the primary means of collecting payment from their customers. For customers it was fast and convenient, but for Downtown Lumber securing payment over the phone put them in a compromising position. Like many businesses, Downtown Lumber faced several challenges with collecting card payments over the phone:
Taking payments over the phone was an everyday occurrence for us. Now we just send customers a payment link and they pay in their own time. We've seen a considerable improvement in payment efficiency and security for both ourselves and our customers. While customers were hesitant at first, they’ve quickly adapted. It gives us huge peace of mind to know all payments are secured.
Downtown Lumber chose our online payments product to transition from phone-based payments to a secure, web-based payment processing system. By integrating our solution with their ecommerce store, the company was able to accept credit card payments directly for any outstanding invoices (not just online orders), streamlining the entire payment process.
After implementing our online payments product, Downtown Lumber realized numerous benefits:
Downtown Lumber's success in transitioning to our online payments product demonstrates the numerous benefits of moving away from over the phone transactions. By adhering to PCI compliance standards, reducing chargeback risks, and improving the overall payment experience for customers, Downtown Lumber has optimized its sales process and paved the way for continued growth.
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