How last mile delivery is changing builder expectations

Adiba Muzaffar

Delivery is the strongest signal of guarantee today. Innovation towards delivery, in the last five years, has been focused on mastering solutions that solve for convenience, hyper-localization, sustainability, e-commerce, and driver/fleet efficiency on the road. Looking at the Amazon-altered habits of consumers and substantial data predictions, suppliers are making crucial investment decisions regarding last-mile delivery.

The challenges of last-mile delivery for construction businesses

When speaking of building supplies in the construction industry, technological adoption has spurred a new willingness to challenge traditional logistics. ‘Five business days’ is no longer considered fast enough. As a result, suppliers in the construction materials market feel encouraged to make bigger investments and streamline their delivery infrastructure.

Here’s a snapshot of some of the challenges from this evolving market:

• 75% of online customers today seek same-day delivery

Be it a home-owner or a B2B business - expectations for same and next-day deliveries are growing continuously. The positive effect can be seen as sped-up production cycles for all scales of projects and trimmed timelines.

• Lack of omnichannel customer support can dissuade up to 57% of buyers

The brand experience no longer concludes at the point of checkout. Using a last-mile partner further extends brand service to returns, exchanges and reimbursements that earn buyer trust and social proof, making you relevant in the long term. 

• Builders are adapting project timelines with changing material delivery

With material delivery for construction more optimized, timelines are becoming leaner. Building professionals are able to rely on just-in-time deliveries which reflect in renewed management strategies that align raw-material orders from suppliers directly into active production schedules.

Are you evolving to deliver on these new expectations?

Last-mile technology has been disruptive, by sweeping away several systems and habits of the past; moreover helping builders re-evaluate their job site productivity goals. So, the service offered to your end-user with last-mile is the gift of speed where it was lacking. By providing a reliable last-mile solution, you’re promising your clients new momentum to scale their business.

Your competitors are taking the leap

The construction materials market is picking up speed. According to a McKinsey report titled ‘The next normal in Construction’ - all players in the industry will have to reinvent themselves to deal with or lead with disruption. In calibrating to keep up with this pace, it’s important to ask - Where can you begin as a supplier? What steps can you take to make an impact? What are the hidden costs? Let’s look at market behaviours that businesses venturing forward via last-mile are basing their bets on:

• Turn same-day deliveries into an opportunity

While higher service levels may result in increased costs, customers are willing to pay more for the added benefits they receive. When offering value-added services such as proof of delivery, tracking, optimized routing - you're charging your client for visibility and accountability expectations that modern-day builders seek in their choice of service. Increased visibility with real-time tracking can boost store retention and earn you brand resonance, given the sleeker user experience.

• Earn customers trust with increased visibility

The relationship between last-mile delivery and customer loyalty and retention has come closer because of the competitive advantage gained by early adopters of last-mile. You can challenge your competition with a guarantee; by tapping into data-driven technology, enabling demand generation and expanding brand awareness to the post-delivery experience. Partnering with a last-mile company such as TOOLBX can help unbox these benefits and opportunities in a few swift steps.

• Meet customer's expectations on speed to earn their loyalty

As same-day delivery saves the time and cost of waiting for the consumer, offering it as a service earns you higher customer retention. You can be a saviour in the very first instance that a user discovers your same-day service in their region.

• Partner with a proven last-mile delivery solution with same-day delivery

The relationship between last-mile delivery and customer loyalty and retention has come closer because of the competitive advantage gained by early adopters of last-mile. You can challenge your competition with a guarantee; by tapping into data-driven technology, enabling demand generation and expanding brand awareness to the post-delivery experience. Partnering with a last-mile company such as TOOLBX can help unbox these benefits and opportunities in a few swift steps.

Interested in understanding the last-mile logistics (LML) industry in-depth? Here's a research article we recommend.

Stay on top of last-mile technology

Leading-edge delivery capabilities from five years ago are now considered table stakes making this is the right time to upgrade. Significant evidence lies in the shifting supply curve with construction professionals adopting the leaner technology of last-mile delivery.

Want to learn the value last-mile technology can unlock for your business? We’ve created a in-depth, thorough resource on last-mile delivery. Subscribe to our newsletter to stay on top of the latest news in construction tech and material procurement.


Related articles
Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.